The 24/7 Guide of Leadership
Client: 24/7 Teach
Industry: E-Learning Providers
Role:
Graphic Designer, Graphic Design, Typography, Photography, Image Editing, Market Research
Team Member(s): Beamlak Tekeba, Author
Tools: Canva, Adobe Photoshop
Duration: July 2023-2024
Background
24/7 Teach is an E-learning organization that prepares teen, adult, and corporate learners with virtual courses and professional experience.
24/7 Teach provides services based on the following types of clients:
Teens: seminars for life skills; boot camps for career skills; career readiness programs for career preparation and professional development; college counseling and test preps.
Adults: boot camps for career skills; certificate programs for college alternative courses; parent workshops for homeschooling; teacher workshops for teaching skills.
Organizations: hiring of a 24/7 Superstar; managed internships; instructional design.
Overview
The 24/7 Guide to Leadership is a UX design project that aims to develop a comprehensive 16-chapter guide to help individuals cultivate their leadership skills in the professional arena. Although the book is understandable for younger readers, each chapter contains nuanced and sophisticated insights that provide readers with the necessary knowledge and expertise to become influential leaders. The main objective of the book is to inspire and guide the next generation of leaders, equipping them with the essential tools to excel in any field.
Process
I divided the UX Project into three phases, Book Content, Book Layout, and Publication.
Phase I : Book Content
1. Corporate Branding
I designed the content of the “24/7 Guide to Leadership” in Canva using corporate brand colors, logo, and font. The brand colors, logo, and font are shown below. I utilized the font, Futura, the closest variation in Canva to Future PT, 24/7 Teach’s official font, throughout the entire book.
24/7 Teach Brand Colors in Canva
Brand Colors (Left to Right): Robin's Egg Blue: #07c4c8; Sandy brown: #f59171; Cadet Blue: #a8b1c2; Shuttle Gray: #63687b; White: #ffffff; Pickled-Bluewood: #30445c; Chestnut Rose: #cb7459; aqua-haze: #ebf0f4; Lochinvar: #2c8990
24/7 Teach Logo
Futura PT
2. Book Chapters
2.1 the Authors and Introduction
The templates for the Authors and Introduction chapters are shown below. The templates consist of circular decorations, chapter title, passage, referral to the corporate website, and roman numerals as page numbers. Differentiating from the 16 leadership chapters, the Authors and The Introduction lack chapter openers and has Roman numerals for page numbering. The page color is white, while the font color is pickled bluewood.
2.2 Leadership Chapters
The slideshow below showcases the template for each leadership chapter. Each chapter has a unique title page designed with the brand colors. The title page contains the chapter title, 24/7 Teach logo, chapter summary, page number, and book title. Following that, the first page of the chapter includes the chapter title and a central image that reflects the chapter's theme.
The key takeaway boxes in each chapter have the same colors as their respective chapter's title page. These boxes keep the audience engaged and test the reader's comprehension skills through short-answer questions throughout the chapter. Finally, the chapter concludes with discussion questions that evaluate whether the reader has fully grasped the leadership lesson from the chapter.
